Audience Acquisition and Attendee Communications

Driving attendance, engagement and action

An excellent event has strong attendance, an exceptional attendee experience, and motivated attendees who take action. Audience Acquisition and Attendee Communications supports these objectives. We begin with messaging based on your unique story — understood and articulated. We then build compelling, concise, and consistent communication vehicles. From that first save-the-date to the final post-event survey, we remain true to core messaging that motivates attendees.

  • Driving attendance. Over a decade of event success, we've learned what prompts prospects to click the registration button, applied powerfully across websites, emails, social media, and more.
  • Driving engagement. Once on-site, we keep attendees informed, tailoring communications to diverse audiences: prospects, customers, partners, press, analysts, employees, and executives.
  • Driving action. Strong and consistent messaging throughout the event motivates participants to act in support of your goals, such as increased sales, partnership, and loyalty.

Let's discuss how your story, effectively told, can boost attendance, delight your participants, and achieve your most ambitious event objectives.

  • Message hierarchy development
  • Audience acquisition
  • Communications strategy development
  • Content production
  • Results tracking and reporting
  • Attendee communications
  • Social media development
  • Tailored communications per attendee type
  • Internal communications
  • Executive communications
  • Communications vehicle creation and distribution
  • Websites
  • Emails
  • Videos
  • Event catalogs
  • Showcase guides